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There are many ways to promote your business online. The difference between online marketing and offline marketing though is profound.

Although advertising can be very effective offline, it isn't nearly so effective online. The reason why is that most people surf the internet looking for information. They aren't usually interested in advertising unless the product or service in question can solve their problems.

There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. This strategy will only require a few hours of your time each week.

1. Articles
For those who have read my work, you know that articles not only brand you as an expert but are also a way to create quality content for your site, and search engines love content.

If you don't like writing, or don't write, you can find quality articles to post on your site. The larger your site, the more likely you will be found in the search engines.

Here are a few article directories you can use:

http://www.ezinearticles.com
http://www.isnare.com
http://www.goarticles.com

2. Blogs/RSS
Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content.

Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites.

Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self updating, the search engines will spider your site more often, raising your rankings.

Once you've built your blog and added several entries, you need to "ping" it to get it listed. Here are two tools you can use:

http://www.pingoat.com
http://www.pingomatic.com

3. Press Releases
Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories. Many of these directories are high traffic.

Here are several sites that accept press releases:

http://www.press-world.com
http://www.free-press-release.com
http://www.prbase.com
http://www.click2newsites.com/
http://www.prweb.com

4. Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create backlinks pointing to your site.

You can use tools like Web CEO, http://www.webceo.com, to help you optimize your pages.

Although submitting the search engines is often unecessary, since most search engines will spider through to your site from another site, you still need at least one link pointing back to your site so that your site gets spidered.

Submit your site to Alexa, http://www.alexa.com. Not only will this make sure that your site gets spidered, you'll be able to compare your site to other sites, as well as get statistics on traffic to your site.

5. Free Ebooks and Reports
By writing and giving away free ebooks and reports, you give visitors an incentive to visit your website.

You can also submit your ebooks and reports to ebook directories for free.

http://www.ebookdirectory.com
http://www.ebookpalace.com
http://www.ebookjungle.com/
http://www.ebooksnbytes.com/

If you make your ebook brandable, which means others can place their links inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet.

Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site.

http://www.google.com/ads/
http://www.virtual-portals.com

Although adveritising, like pay per clicks, can be effective in promoting your website, it can quickly become expensive. By focusing on creating quality content for website, and then promoting that content, you can continue to drive traffic to your website for years to come.

As you read this article, you'll find that the subject of successful joint venture is certainly no exception.

Joint venturing is the fastest and most preferred way to increase sales and cash flow. It is no longer a secret, business partners are what make a strong company. It is impossible for a person to sit alone and wait for businesses to come, you need to get your influence out there and that is where joint venture partners jump in.

If you have been staying for some time on the Internet, you should know that JV partners are the master key to online success. Here are some reasons of why people are failing to get quality joint ventures:

1. Other marketers will not be waiting for you to reply why they should joint venture with you. Make sure you include the reasons why the other marketer needs to joint venture with you, throw all the benefits in and give a compelling reason why they should.

If you think that giving your product for free to a joint venture partner and expect them to endorse it to their list of subscribers, it won’t work. Even if you offer your joint ventures a greater profit than you do, it still works if both of you get to know each other better and have more joint venture plans in the future.

2. Many JV offers are thrown into the trash bin at first sight. Why? The more famous marketers can receive up to 200 JV offers every week, they can’t afford to just joint venture with any little beings on earth. Which is why, you need to follow-up. It is important that you don’t stop requesting until you are noticed.

Even if they trashed your email for the first time, on the second, third and fourth time, they should be noticing your existence and be urged to open the mail. Be consistent, follow up, and you’re half way there.

If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole successful joint venture story from informed sources.

3. If you think sending an autoresponder series of template emails to your potential JV partners is a good idea, you’re killing your own business. People are very busy and to see that you are not even using your own time to write a proper JV offer, they don’t have time for you as well.

Your JV proposals should be more personalized - if possible you will even want to do a research on them so that you can know more about them and include the points in your JV offers. This makes sure that the both of you have a potential of being serious JV partners in the future.

4. JV partners are not affiliates. They are more than just affiliates, they’re potential super affiliates. You need to give them more commissions on any sales they’ve gotten for you. If you offer a 50% of commissions to your affiliates, your JV partners deserve 70% or more.

JV partners turns you targeted customers, they are hungry for similar products. Their subscriber trusts what they endorse, so it is the best way to promote your product. With a list of 10,000, if only 1% which is 100 who purchase your $97 product, you’ll earn $9700 over night with a single endorsement. 1% is a really low conversion, if the conversion rate increases by another 1% - you’ve already received $19,400.

5. Targeting the “big fishes” is not a good idea. You should begin from smaller JV partners, slowly build each other’s publicity, and only approach greater marketers when your subscriber lists are huge. This way, the greater marketers will get a more compelling reason in having a JV with you.

Joint venturing is no doubt the greatest way of getting successful in the Internet online venture, be sure to use it to the extreme and you’ll be delighted with the outcome.

To Your Success!

One of the biggest myths of the Internet is the good old line, “If you build it they will come …” So many people throw up a website and sit back rubbing their hands with glee convinced they are going to become supremely wealthy.

Months later they are wringing their hands with regret wondering why they’ve had five visitors, four of which were their friends!

A website does not just automatically appear high in the search engine rankings and get traffic, you have to do some work in order to get this traffic and start making sales. There are thousands, or even more of sites competing for the same traffic you want – depending on your niche and keywords, there could be millions of sites!

You need to promote your website and get it noticed – not only in the search engines, but in other places where you will get targeted traffic who are interested in your website.

Strategy 1 - Directories

There are a whole host of directories on the Internet. Just search for your keyword and “Directory” or “Link Exchange” or anything similar and you will find hundreds of places to put your links. Yeah, it is hard work to do this, but you will get links and traffic to your site. If it’s too much like hard work for you – hire someone to do it!

Strategy 2 - Articles

Articles are an excellent way to gain traffic and promote your site. Submitting your article to directories will get you backlinks and if they are quality articles, will get you known across the Internet as an expert. Newsletter and website owners will pick up your articles and use them as content. This will help to promote your site to a much wider audience.

Strategy 3 – Affiliate Program

Running an affiliate program for your product is an excellent way to promote your site. Instead of you working on promoting your site, you have all these affiliates doing the work for you. And the best thing is – you don’t pay them a penny unless they make a sale. Depending on how much you offer as a commission, you could have hundreds of hungry affiliates aggressively marketing your product all over the Internet.

Strategy 4 – Viral Marketing

Viral marketing is a concept that has been around for some time. It’s a very powerful method of getting traffic to your site. You have all seen those cute or funny emails and videos that people send to all their friends? That is viral marketing. If you can tap into this through a book, a video, games or anything people will want to pass on to their friends, suddenly you have a whole lot of people promoting your site – for free!

Strategy 5 – Forums

Forums are an excellent way to market your website. As you participate in a forum so you can establish yourself as an authority and trusted expert on your chosen subject, which will make people come to visit your website to find out more information. Be aware though, that if you blatantly promote your business without adding value or spam the forums you will do more harm than good to your reputation and your business.

Promoting your website will get you targeted traffic. It will also allow you to organically move up the search engine rankings through backlinks and the use of keywords. If you are someone who is serious about making money online, then you need to start taking your website promotion seriously. Remember though – spam and other unethical practises will harm your business in the long term. Promote your site ethically and responsibly, and you can be reaping the rewards for years to come.